Apr 07 2009
Planning Your Printing - Timing
Many print projects can be completed in a more sustainable way if a certain amount of time and planning are put into the process before the order is given to a printer. In this series, I will focus on a few ways to ensure the most earth-friendly solutions to your printing needs.
Timing
Every part of a printing project requires time, from the initial quoting to proofing to production and finishing. Depending on the type and amount of printing you need, your jobs may require more time than others. By simply planning ahead, you can save yourself time, money and headaches by avoiding some tight “time crunches”.
Once a project is in the works, start getting price quotes. You may want to wait until the files are almost ready so you have a better grasp of what the final project will be. You could also ask your printer to price out several options before files are even started so you can format your project in a more cost-effective way. No matter which method you choose, make sure you get an estimated turn-around time from your printer. More economical options could take longer (especially if your printer needs to outsource part of the project), and you will need to build those extra days into your schedule.
Once you accept a bid, make sure you tell your printer that you have awarded the project to them. Finalize a time-line with them from initial file submission to proofing to production and delivery. This allows the printer to pencil you into the production schedule and order the appropriate supplies even before your order is placed.
After you have agreed upon a schedule, stick to it! And if there’s a bump in the road, expect your final deadline to be delayed. Be in constant communication with your printer if there are scheduling changes. If you get the files to your printer a day late or a week late, ask them what that does to the final timeline. In some cases, they may have built in extra days for snags when they first worked out the turn-around with you, and they can still deliver on your final deadline. Other times, there may be an alternative option which can save time if your due date is immovable (going digital instead of offset for example).
Another option if you’re short on time could be foregoing a proof. Now I do not recommend this as this is a risky move that could result in a tremendous amount of waste, but if you like to live on the edge (and are willing to pay for the results), this may be an option that could save a day or two.
If your final order is being shipped, your printer may be able to use a faster shipping method to meet a tightened deadline. You’ll end up paying more, but if you don’t have any room in your schedule for delays, shipping overnight could save your deadline.
But what if you have a rush project that you can’t pre-plan? See my post Rush Printing for more information.
These are just a few parts of the printing process that can save time, effort, energy and resources. Stay tuned for future posts on other ways to plan ahead…after all, a little planning goes along way with our planet.
Other posts in this series:
Planning Your Printing - Budgeting Part 1
Planning Your Printing - Budgeting Part 2
Planning Your Printing - Proofing
Planning Your Printing - Graphic Design
